The LEGO® brand is known the world over. Beloved by kids and cherished by adults, “playing LEGOs” has been a part of our culture for over 50 years*. So, when the LEGO brand hit store shelves as a series of video games, consumers were elated. With tie-ins to licensed products, the games took on a life of their own – becoming immensely popular with the young and old. Something else popular with multiple demographics is the rhythm game genre. Enter LEGO Rock Band – a melding of the two products in a marketing dream scenario.